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Writing for the Web

Content is King!

Whether your website is trying to inform or persuade (or maybe both) the words you use and the way you use them is absolutely critical.

Your website text needs to be engaging, relevant and appropriate for your target audience. In short, it needs to have personality.

Your website text needs to speak in a unique voice using words that are short, clear and concise.

Your website text needs to be kept fresh, vigorous and alive through regularly updating.

And of course, not everybody has the writing skills needed to produce compelling website text so On Q Web provides a professional copywriting service for clients who want that extra polish and style created by an expert wordsmith.

 

 

It's The Content, Stupid: Search Engine Optimization

In deciding to rank your website, search engines pay a lot of attention to the actual content they find on your web pages.
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Web Content Management is Not Data Management

Web content management and data/document management require very different approaches. Data management is about storage; web content management is about using content to make the sale,
deliver th...
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Search Optimization, Not Search Engine Optimization

Search optimization focuses on how people search. Search engine optimization focuses on how search engines work. Search optimization sees quality web content as its foundation stone.
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