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Web Content Management is Not Data Management - (23/05/05)
Web content management and data/document management require very different approaches. Data management is about storage; web content management is about using content to make the sale,
deliver the service, and build the brand. 
[more...]
 
 
Your Website Needs a Call to Action - (15/05/05)
The Web is task focused. The best websites get to the point. They ruthlessly eliminate waffle and happy talk. They focus on helping people complete key tasks as quickly as possible. 
[more...]
 
 
Publish The Website You Can Manage - (09/05/05)
Your job as a web manager must be about a relentless focus on quality. Always put quality first and you will create a website that delivers real and sustainable value. 
[more...]
 
 
Is Squiz's MySource Matrix Really Open Source? - (27/04/05)
The switch to open source should be about transparency and vendor independence. I honestly don't think MySource provides any of those. 
[more...]
 
 
Companies buy open source because it's better, not cheaper - (24/04/05)
European enterprises are adopting open source software on the grounds of quality and flexibility, rather than merely considering it "good enough" because it is inexpensive, according to a new survey from research firm IDC. 
[more...]
 
 
Innovation Moves From the Laboratory to the Bike Trail and the Kitchen - (24/04/05)
A lot of significant innovations do not come from people trying to
figure out what customers may want. They come from the users themselves, who know exactly what they want but cannot get it in existing products. 
[more...]
 
 
11 Search Engine Optimization Tips - (10/04/05)
The title tag is critical. It's important not to overcomplicate your design and technical approach with things such as Flash, Java, frames and dynamically built websites. 
[more...]
 
 
It's The Content, Stupid: Search Engine Optimization - (03/04/05)
In deciding to rank your website, search engines pay a lot of attention to the actual content they find on your web pages. 
[more...]
 

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